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How to Tell your Story
Storytelling is an ancient art form that allows us to understand better the world we live in. Ancient civilizations would seek out...
CINTA & Co.
3 min read
Numbers don't lie, people do!
Numbers are just symbols used to describe phenomena. Nancy Duarte Duar shows us how to bring data to life in a way that will win people over
CINTA & Co.
1 min read
What is Design Thinking Methodology?
Pivotal to developing effective value propositions is to understand the jobs, pains, and gains your target audience needs to be fulfilled.
CINTA & Co.
1 min read
A Non-Profits Digital Transformation
The DIGITAL FIREFLY is a paper that aims to provide the reader with an intimate view of digital transformation at work.
CINTA & Co.
2 min read
THE DIGITAL FIREFLY
This paper outlines the journey of a non-profits digital transformation under thoughtful and ambitious leadership.
CINTA & Co.
21 min read
What's this Platform Thinking & Business Model Stuff?
Platform companies are now the most valuable companies in the world and the first trillion-dollar businesses. Learn Why!
CINTA & Co.
1 min read
Org. vs Brand
WHAT'S THE DIFFERENCE BETWEEN ORG AND BRAND STRATEGY? LISTEN TO THIS BLOG POST To effectively tackle this question, we must first break...
CINTA & Co.
3 min read
How did Nike, Dove, & Amazon build their brands
I was asked the question today: “How did each of these companies build their brand? What unique media approach did each of these brands...
CINTA & Co.
2 min read
OWN A WORD AND FULFILL YOUR PROMISE
More and more Canadians have grown to expect great performance and experiences from the products and services they consume. Therefore...
CINTA & Co.
2 min read
What Marketers Can Learn From Obama's Campaign
Change — and Positioning — You Can Believe in By Al Ries Published: November 05, 2008 Nov. 4, 2008, will go down in history as the...
CINTA & Co.
5 min read
How to Keep Creativity Flowing
Letting the Faucet Drip Will Prevent Freeze-up When was the last time you did some work that you couldn’t wait to show off? The daily...
CINTA & Co.
3 min read
How to Bridge the Digital Gap and Keep Ahead
Brand-Building Principles Have Changed, but It’s Now Easier Than Ever to Understand Consumers By Allen Adamson Published: August 04, ...
CINTA & Co.
6 min read
Offer Consumers a Meaningful Service
Understand What Your Target Needs, Deliver It and Stick With It By Drew Neisser Published: July 28, 2008 It’s just common sense that if...
CINTA & Co.
5 min read
Ring Up E-Commerce Gains With a True Multichannel Strategy
CMOs, Ditch Division and Finally Bring Together Online and Brick-and-Mortar Shopping Experiences Even the most forward-thinking CMOs...
CINTA & Co.
5 min read
Unilever, P&G War Over Which Is Most Ethical
Touting Programs That Benefit Humanity Offers Big Payoff for Marketers Procter & Gamble Co. and Unilever have battled over many things...
CINTA & Co.
8 min read
Don't Overemphasize ROI as Single Measure of Success
Variety Counts: It Takes More Than One Benchmark to Assess Overall Effectiveness Everyone loves to talk about ROI. The benchmark has...
CINTA & Co.
5 min read
To Build Truly Global Brands, You've Got to Break the Rules
Big Deal: Why Communications, Aspirational Appeals and Global Media Aren’t All That As the executive director of the Center on Global...
CINTA & Co.
5 min read
Facebook's Big Ad Plan: If Users Like You, They'll Be Your Campaign
Zuckerberg’s Big Unveiling Leaves Some Marketers Salivating at Access to Social Graph NEW YORK (AdAge.com) — About 150 clients (and a few...
CINTA & Co.
3 min read
He's Gone by Puffy, Diddy and Now … Brand Manager
Diddy Pop, Pop Daddy is on point and believe it or not he is blowing up even more. Diddy and his “Get Money Suites”, continue to expand...
CINTA & Co.
4 min read
"We make recommendations of products and services that we believe will enable your value-creating activities. Our posts sometimes contain affiliate links. If you use these links to buy something, we may earn a commission to subsidize our cost to curate free content for you. Thanks.”
We make recommendations of products and services that we believe will enable your value-creating activities. Our posts sometimes contain affiliate links. If you use these links to buy something, we may earn a commission to subsidize the curation of your free content.
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